Fisher Investments Press: Own the World: Risk and Return: The Dynamic Duo

Fisher Investments believes arguably the two most important investing considerations are risk and return. Risk and return go together like peanut butter and jelly, like lobster and butter, like Batman and Robin (only without the tights). But Fisher Investments feels understanding the relationship between risk and return isn’t always as straightforward as people frequently think.

Some investors could mistakenly believe there’s a direct relationship between risk and return. The mantra: The more risk you take, the more return you should ultimately receive. Fisher Investments feels this doctrine isn’t wholly wrong. Fisher Investments believes you do have to take some risk to get a decent return. Fisher Investments thinks there’s no such thing as a risk-free investment. Even stashing cash under your mattress can involve risk: burglary, fire, or even bed bugs! And for that, you could potentially get no return. In fact, the value of your stashed cash could deteriorate over time, if not because of bed bugs, then because of inflation.